Apple Gets Serious About The iPad’s Creative Power In New Ad | Tech Crunch
"The message is not only that the iPad is capable of true creativity, but also that it’s an aspirational device: This is a lifestyle ad akin to the kind of thing you see from Lexus and other high-end car manufacturers, and that’s a good marketing strategy for the iPad in terms of capitalizing on Apple’s brand cachet. The perceived superiority of Apple tablets in terms of quality is a key weapon the company retains in its ongoing battle with Android slates, after all."